![](https://cdn.myportfolio.com/7016118e-2f9c-404c-8d59-1f09eebae366/23d84c16-9cfd-4550-b442-557f3ee5cb4d_rw_1920.jpg?h=fe853744c86cae4a9055197f806ed431)
Photo Credit: www.roadlifeapparel.net
Road Life Apparel is a streetwear clothing brand based in Los Angeles, CA. I was approached by the founder to do a complete rebranding and to create artwork for their merchandise as well.
This brand reflects life on the road + the Los Angeles free-spirited attitude.
While blending both hand-lettered, handmade ink illustrations, plus a solid digital cleanup ready for production, Road Life Apparel emanates street style.
![](https://cdn.myportfolio.com/7016118e-2f9c-404c-8d59-1f09eebae366/3d25d5d1-87e4-4984-b45f-674d7d0f630d_rw_1920.jpg?h=292b12403140c867ac54fc26698cc30f)
Main RLA logo featuring a hand-lettered approach and an ink skull illustration all custom created.
![](https://cdn.myportfolio.com/7016118e-2f9c-404c-8d59-1f09eebae366/2874ae76-0b9a-4e03-8fd5-879d1c3da39d_rw_1920.jpg?h=b9ac182b6624fcfdcc74123e319e409c)
Road Life Apparel's old logo next to the new logo rebranded by me.
![](https://cdn.myportfolio.com/7016118e-2f9c-404c-8d59-1f09eebae366/cb1305b2-a34f-425c-8873-903b96205fec_rw_1920.jpg?h=49dbcbdb0470d39730222a2fe3f3b5e6)
Initial ink sketches for logo rebrand.
![](https://cdn.myportfolio.com/7016118e-2f9c-404c-8d59-1f09eebae366/bcbb2475-0a05-4f8c-9fbe-c8e398d519dc_rw_1920.jpg?h=2a5d9e1db16970957cc84449327c1625)
Photo Credit: www.roadlifeapparel.net
![](https://cdn.myportfolio.com/7016118e-2f9c-404c-8d59-1f09eebae366/6055a81c-bdfd-4a1d-8dd0-d0080eec53d4_rw_1920.jpg?h=d213139fb4e26851cb3ddff2855d5ecf)
Photo Credit: www.roadlifeapparel.net
![](https://cdn.myportfolio.com/7016118e-2f9c-404c-8d59-1f09eebae366/6760a78f-a8b4-4a99-ba8e-d28f90acbb7b_rw_1920.jpg?h=b57beb99afb786b30fedc931ee8a2677)
Secondary logo in tattoo script
![](https://cdn.myportfolio.com/7016118e-2f9c-404c-8d59-1f09eebae366/61bac8ce-180c-4e24-9671-bdd596d75946_rw_1920.jpg?h=1dc777ba1459ce9899c0b337ab241592)
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Photo Credit: www.roadlifeapparel.net
![](https://cdn.myportfolio.com/7016118e-2f9c-404c-8d59-1f09eebae366/f1928473-7828-4145-87ed-850d8a19d572_rw_1920.jpg?h=bb5588bc310f8f40ba5910c34a43cfb9)
Photo Credit: www.roadlifeapparel.net
![](https://cdn.myportfolio.com/7016118e-2f9c-404c-8d59-1f09eebae366/21e7e907-e8ae-4d69-a20f-b18725129364_rw_1920.jpg?h=27b7ea2231d3e08ff26aabb5b3c25f21)
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Photo Credit: www.roadlifeapparel.net
![](https://cdn.myportfolio.com/7016118e-2f9c-404c-8d59-1f09eebae366/c06f1574-7ecf-4ff7-bee1-6080be435dd1_rw_1920.jpg?h=c4e39676f63c5183b810d796e4d013f6)
Photo Credit: www.roadlifeapparel.net
![](https://cdn.myportfolio.com/7016118e-2f9c-404c-8d59-1f09eebae366/023f422d-44b1-4b04-a137-184088d6acd6_rw_1920.jpg?h=c8bc38c39cadd4a4088bb469f57fbdd2)
![](https://cdn.myportfolio.com/7016118e-2f9c-404c-8d59-1f09eebae366/c2f36b36-c241-4b92-ac33-b5de9305132a_rw_1920.jpg?h=9f15fa4da58066f1d43fd781f67d59b1)
![](https://cdn.myportfolio.com/7016118e-2f9c-404c-8d59-1f09eebae366/e26fbd5a-eed6-4691-b236-7ab6b4154041_rw_1920.jpg?h=0b959597577b805860af4f553c2dfa7b)
![](https://cdn.myportfolio.com/7016118e-2f9c-404c-8d59-1f09eebae366/5d76aa99-b067-43d6-8406-626bb685641d_rw_1920.jpg?h=c5aa7ba71d4f82b2e2e501da8d4f2600)